American Apparel Melbourne | Jordan Parnass Digital Architecture | 2009
American Apparel is known for their bright stores, making lighting a breeze. They are also known for over 200 styles of clothing, which in today's economy are packed in like sardines. While it didn't take long to add little bits of light to fill the space, it did take hours to rearrange and hide the plethora of clothing that typically adorns the walls and floor racks. In each shot, over half of the store's stock was behind the camera. A great trick that requires time and careful planning for each shot.